Our Idea Icon of the month is the newly married Mr Arpit Khandelwal. He is in the textile manufacturing business and lives with his family in Bhalotra, Rajasthan. In their spare time, Mr & Mrs Khandelwal like reading novels, listening to music and travelling. Their favourite movies are Anand, Angoor, Hum Dil De Chuke Sanam and Dilwale Dulhaniya Le Jayenge. Mr Khandelwal recommends all to read the book "Men are from Mars, Women are from Venus"

He became a valued Idea customer in 2006. His reason for choosing Idea back then was economic tariff plans and better brand image. Instead of having to keep an eye on his mobile bills, he says, Idea’s economical tariff plans help him to better utilize his time in furthering business contacts. He uses most of our Voice services and his first handset was the Sony Ericsson P900. He is currently using Nokia 6681.

His message to the Idea family is ‘Keep growing and keep it up!’. He follows our advertisements on TV and newspapers closely and is very touched by our campaign ‘For the people, by the people’ which reflects the pulse of the people in the country.